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Amul and Mother Dairy raise milk prices by Rs 2 to Rs 4 a litre from 12 November
From 12 November Amul raises Taaza toned milk by Rs 2 a litre (3.3%) and Gold by Rs 4 (5.5%), and Mother Dairy raises its liquid milk by Rs 2 to Rs 4 a litre. It is the first revision since May. Both cite higher fodder, feed, packaging and fuel costs and say most of the rise goes to farmers.
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Amul and Mother Dairy have raised the price of liquid milk by Rs 2 to Rs 4 a litre from Thursday, 12 November 2026, in notices put out on Wednesday. Amul's marketer, the Gujarat Cooperative Milk Marketing Federation, said fresh pouch milk rises by 4% to 5% across its main variants and pack sizes. It is the first revision since May. Both companies point to higher costs of producing and processing milk, and both say a large share of what shoppers pay goes to farmers. This report is for information only.
What changes at the counter
Amul Taaza, the toned milk with 3% fat that is its largest-selling pouch, goes up by Rs 2 a litre, a rise of 3.3%. Amul Gold, with 6% fat, goes up by Rs 4 a litre, a rise of 5.5%. Other variants and pack sizes move within the 4% to 5% band the federation described, and the notices reported do not give a city-by-city price list, so the exact new price of a given pack depends on the city and the dealer.
Mother Dairy, the largest milk supplier in Delhi-NCR, raises its liquid milk by Rs 2 to Rs 4 a litre from the same date. Its last revision was on 14 May 2026. The company sells about 35 lakh litres a day in the capital region through its outlets, general trade and e-commerce, and more than 50 lakh litres a day overall. Prices for Delhi-NCR, per litre, as reported:
| Variant | Before | From 12 November |
|---|---|---|
| Toned milk (bulk vending machines) | Rs 58 | Rs 60 |
| Double-toned milk | Rs 54 | Rs 56 |
| Pouch toned milk | Rs 60 | Rs 62 |
| Cow milk | Rs 62 | Rs 65 |
| Full-cream pouch milk | Rs 72 | Rs 76 |
Why the dairies say prices had to rise
The federation named a sharp increase in production and processing costs over the past year. It listed fodder, the ingredients of cattle feed such as oil cake, maize and molasses, packaging film and fuel. It also linked the move to low and uneven rainfall in Gujarat and other parts of the country, which it said makes it harder to keep fodder supplies steady and means producers have to be paid better. Over the past year, member unions raised the prices they pay farmers by 4% to 5%.
Both organisations stress where the money goes. The federation says about 80% of consumer revenue through the Amul cooperative structure goes back to its 36 lakh milk producers, and that a major share of this retail increase will go to farmers. Mother Dairy says it passes 75% to 80% of its milk sales realisation to farmers. Those are the companies' own figures, and the notices do not break down how much of the Rs 2 to Rs 4 goes to farmers and how much covers other costs.
Milk prices have moved up across the country in recent weeks. Karnataka raised the price of Nandini milk from 1 November, and Aavin in Tamil Nadu raised the price of ghee, butter and curd ahead of Diwali. The Amul and Mother Dairy move extends that pattern to the two brands with the widest reach in northern and western India.
Worked out as percentages, the Mother Dairy changes in Delhi-NCR are a rise of 3.4% for toned milk from vending machines, 3.7% for double-toned milk, 3.3% for pouch toned milk, 4.8% for cow milk and 5.6% for full-cream pouch milk. The full-cream variant, which has the most fat and the highest price, therefore rises the most, both in rupees and in percentage terms. The gap between the cheapest and the dearest Mother Dairy litre widens from Rs 18 to Rs 20.
What it means for a household
The increase is small per litre and large over a month. A household that buys two litres of toned milk a day pays about Rs 120 more a month at a rise of Rs 2 a litre, and a household that buys one litre of Amul Gold a day pays about Rs 120 more at a rise of Rs 4. Families that use more, or that buy full-cream milk, see a bigger change.
Milk is a staple, so it matters for inflation as well. India's retail inflation figure for October is due on Thursday, 12 November, at 4 pm, and it will not include this rise, because the new prices start the same day. The effect would first show in the November and December readings. September's retail inflation was 5.54%, with food inflation at 7.74%, and the Reserve Bank raised its repo rate to 5.50% on 7 October. Economists will watch whether the dairy price rises add to food inflation in the next two readings.
For consumers, the practical choices are limited. Prices of toned and double-toned milk have risen by less than those of full-cream milk, so a switch between variants saves a little. Anyone who wants the exact new price of a variant should check the pack, the app or the shop's rate card from Thursday, since prices differ by city.
Sources
About the Author
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Prateek Rawat
Staff Writer
Prateek Rawat is a contributor to Wirony. All articles published under this byline undergo editorial review and approval before publication, with any necessary corrections handled…
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