Legal

Advertising policy

How advertising and sponsored content are kept apart from our reporting, and how to report an ad you think is wrong.

Last updated:

Our principles

  • News and advertising are separate. Advertising does not decide what we cover, how we cover it, or whether we publish.
  • Advertisers do not see or approve our stories in advance, and we do not write about advertisers in return for money.
  • We do not let an ad pretend to be editorial content. Ads look different from stories and are labelled.

Advertising on this site

The site may show advertising. Any ad you see is labelled, and we sell or select it separately from our editorial work.

  • Ads are labelled “Advertisement” (or “Sponsored” for direct placements).
  • We do not place ads where they could be mistaken for navigation or buttons, and we do not use pop-ups that block reading.
  • We do not encourage you to click ads.

Personalised ads and your choices

We do not currently show personalised advertising. If that changes we will update this page, the privacy policy and the cookie policy first.

What we do not accept

We do not run ads that are misleading, deceptive or promise improbable results; that are illegal or promote illegal activity; that are sexually explicit, hateful or exploit tragedy; or that impersonate us, our journalists or other organisations.

Report an ad

If you see an ad that seems misleading, offensive or broken, email contact@wirony.com with the page address, a screenshot if you can, and what is wrong. We review every report and remove ads that break these rules.